Imagine feeling truly confident about how you look.

Unlock that feeling with a custom beauty coaching experience that reveals exactly how to enhance your face. 

Ever wonder how some women look so effortlessly put-together?

Face File Example

Put your hand up if you’ve ever looked in the mirror and thought “I have no idea what I'm doing”.

Beauty burnout is so real, often happening around big life transitions like becoming a new parent, or a career change.


It's easy to waste money in a cycle of trial and error. Or stuck doing the same routine day in and out because trying something new feels intimidating.


We all want to look good and feel in control of how we present ourselves. But getting there without a clear path forward can be overwhelming.

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Beauty feels effortless—when you know what works

It's not about buying more products or watching more tutorials.

You just need to know what works for you.
Your face, your skin, and your style.

But figuring out what suits your features is harder than it looks

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So I created

The Face File

Style guidelines for your face.

What a stylist does for your wardrobe, the Face File does for your beauty routines.

It combines expert insights and analysis, tailored recommendations, and practical steps to adopt a beauty identity that feels like home.

How it works:

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Hi, I’m Sharon

I’ve been a professional makeup artist and educator for over 15 years, working with real women on YouTube and behind the scenes. Over time, I noticed a pattern: no matter how many tutorials women watched, most still felt lost. It wasn’t about effort—it was about context. They didn’t need more content. They needed clarity.


That’s why I created The Beauty Coach. I wanted to give women the personalised answers they’ve been missing: why their makeup isn’t working, what suits their features, and how to finally feel competent and confident in their routines. If you’ve ever felt like everyone else got a beauty rulebook you somehow missed—this is for you.

Client Testimonials

It’s not about  fixing what’s 'wrong'.
It’s about seeing and celebrating what’s already right.

The Beauty Coach exists to break the cycle of beauty confusion, insecurity, and shame. We believe beauty starts with understanding—not fixing. When you finally understand your own face, everything changes. Confusion turns to clarity. Comparison fades into confidence. That’s what we do: we teach you how to see yourself, not through trends or filters, but with informed, appreciative eyes.

We reject fear-based marketing and the pressure to conform. Instead, we give women the knowledge to make beauty choices rooted in self-respect, cultural context, and personal identity. Because true beauty doesn’t come from perfection—it comes from ownership

Frequently asked questions